It is committed to empower individuals with impartial honest and real time information and news pertinent to their needs. It is committed to promoting business leadership, effective business practices, competition and education through diffusion of knowledge and wisdom for faster business growth and socioeconomic development in Africa.

The Vision

- To be the trusted global voice of Africa contributing to the wider well-being of its citizens by fostering a cohesive and an all inclusive information.
- To be the leading vehicle for promoting effective business practices and progressive change in Africa.

Objectives of ABBI Media

- To have a weekly business paper radio and TV programmes and other publications that
- cover business activities in Ethiopia and the rest of Africa.
- To promote business in Ethiopia and the rest of Africa.
- To promote business in Ethiopia and encourage performance rating among business
establishments for best results.
- To introduce on-line marketing (Afri-e-mart) to the general public.
- To introduce on-line education
- To provide latest business news
- To feature business news
- To feature business icons and other business issues of interest to the general public.